SAAS PRODUCT

Smooth Operator – A comprehensive POS system

Our Customers – Restaurants, Cafe’s, Takeaways, Food Trucks, Coffee Vans,


The System.

Easily configured and customized for each hospitality venue and provides an avenue for them to provide the latest menus, promotions, events, and specials (loyalty programs) all via the mobile platform. This provides an extremely low entry cost for cafés/restaurants to embrace the very fast-growing mobile sector.

The platform’s market is aimed at business owners – specifically, restaurants, clubs, cafes, and hotels, and is designed to yield revenue through monthly subscriptions to the system and service, setup costs (inclusive of hardware), and ongoing support/customization fees.


The Journey

  • Door to Door knocking cold calling approached Cafes and Restaurants
  • Achieved a Ilab investor, startup program, investor ready with UQ
  • Raised – $47,000 for development.
  • University of Queensland and Rivercity Labs.
  • One on One weekly mentoring?


As the founder and CEOCTO and Chief designer of Smooth Operator,


As the Chief product architect of this very comprehensive pos system, Avril's journey on the product first started with extensive UX research, working holistically on a magnified customer-centric system;


Her research was conducted by working as a waitstaff, barista, and kitchen hand choice to design the system and then working closely with Business Owners, Bar and Waitstaff, to then consulting with several senior software engineers, to architect an ideal system that insured a very reliable smooth system able to be fully stable and work to the high speed needed in restaurants, cafes and food trucks.

When it is your own startup, and Avril started with just $1000 she raised $20,000 investment from UQ business Ilab and then another $40,000 this experience has allowed Avril to be very cautious and provides very realistic accountability with resources.


Technology/Product Development

To develop the POS system on a technical level to keep up speed with the fast pace of the restaurant, Avril Consulted with more than five experts Technical Lead Programmers, to come to a design on the backend as a peer-to-peer system.

  • Mentoring, Assistance
  • What does the user actually need? What's the best way to research?

Technology/Product Development

Human Centered Design, User Journeys, IA


User Journey Maps: I conducted step by step journey interviews with waitstaff, chefs, restaurant owners.


Technology/Product Development

BRANDING


Logo and Name: How I came upon calling my product Smooth Operator, I had just been accepted into the entrepreneurship program at the university of Qld with just an idea and we all spread out into the foyer after our first meeting, there was so much excitement in the air and a buzz of meeting all our fellow classmates, I got talking to this tall guy from Chili and we were talking about business names, and he said he used to hussle a bar in Chili where he would channel his customers up to a roof top night club above and get extra money for this, a true entrepreneur his start up ended up being called knock knock and was delivering alcohol to peoples doors. and he was helping me go through names like Doppia, as I spoke to him more I knew he was going to be the person who would find the right name for the system, he both had that bartending and hospitality jive, amongst the many names he was throwing out, he smoothly ( excuse the pun there) just said Smooth Operator – it was perfect and so from there on the name was born.


I carefully hand sketched the logo out and vector drew it into illustrator, I wanted the curves of the S and for it to connect together into one word, I went on to get this trademarked.

system.