YOUFOODZ
Problem - First time customers only ordering once.
DISCOVERY:
What I uncovered…
As I delved deeper into the matter, a discernible pattern began to emerge. It became apparent that customers often discovered the surplus boxes lingering untouched in the corners of their apartments. This realization brought with it a sense of unease—a subconscious recognition of excess, expense, environmental impact, and clutter. The original purpose behind their orders seemed to dissipate into the ether, leaving behind a palpable feeling of regret and self indulgent behavior.
SOLUTION
We introduced biodegradable boxes that are effortlessly flattened and disposed of, fitting snugly into the bin with ease. Our marketing campaign took a playful approach, dubbing it "You Foodz is also You Planet." We highlighted the environmental impact of individual wrapping, turning it into a humorous narrative. With slogans like "This will self-destruct in 90 days," we emphasized our commitment to reducing carbon footprints while adding a touch of wit to the process.
Customers never again experienced the guilt of excessive packaging piling up in their cramped apartments, garages, and those forgotten corners where bags accumulate.
MY SIMPLE APPROACH TO RESEARCH
UX Research shouldn’t be complicated, finding that tipping point is really easy. Here is how!
Its all about human behavior.
And the way we study this is how we can find that tipping point for the product Psychological analysis.
Just by stepping through the user journey, taking all factors into play, unconscious thoughts, behavioral science, how the person is feeling every step of the way, you don’t need complex personas you build once and never look at again, or heavy structured analytics, with user journeying and IA by Stepping through the cycle of the product delivery and delving into the customers thinking ( psychology) always the problem can be identified and from there a solution found.
THE PROCESS
STEP THROUGH THE USER EXPERIENCE TO FIND OUT WHY
PHASE 1 THE INTERVIEWING
Identify the user: A person – demographic –
Where are they : At home, small apartment, small house,
When are they using this: Opening the box placing it in the fridge.
Conducted phone interviews with people who have ordered YouFoodz only once and not ordered again. Asked the person to step through the whole process, listening carefully to what they are saying how they are feeling, remember pleasure, pain points.
Questions asked were open ended and simple
These interviews don’t even have to be documented, just small note taking takes place, I mapped out the user journey in Miro, as its all about listening, and finding out about unconscious thoughts, what they are feeling every step of the way and why motivated them to order in the first place.
After interviewing 20 people I started to see patterns and invaluable insights and then started to document these down.
PHASE 2 THE SOLUTION
The Results
I started to see a pattern, of where people were finding that the boxes that were left over where left in the corner of there apartment.
There was this guilt associated it with the ordering outlined below is an outline of how the customer was feeling.
Key Points
Too much over use of packaging. The foil inside the boxes and difficulty in folding them down and disposing of them was creating a negative feeling towards the goal of losing weight.
A psychological response was happening where they felt self indulgent and guilty, people who came over could see the boxes,
Privacy, Environmental, self indulgent.
This negative impact could be fixed very easily.
So Phase 3 would be to design different way of delivery and leaving the boxes.
and then Test and Iterate.